How to AI by Ruben Hassid is a practical AI-focused newsletter and learning platform created by Ruben Hassid. The core premise is that most people consume endless AI tips without actually building repeatable workflows or producing meaningful outcomes with AI tools.
The publication focuses on operational, hands-on AI usage rather than abstract theory. Content is structured around:
- Exact prompts
- Step-by-step workflows
- Screenshots and implementation examples
- Content systems for writing, research, productivity, and business tasks
- Practical ways to integrate tools like ChatGPT and Claude into daily work
A major theme throughout the newsletter is that prompting is less about clever commands and more about:
- Context
- Clear goals
- Constraints
- Examples
- Defining success criteria
Ruben positions AI as a leverage tool for creators, operators, founders, marketers, and knowledge workers. Much of the content teaches readers how to:
- Build systems instead of one-off prompts
- Use AI to scale content production
- Improve thinking and communication
- Automate repetitive cognitive work
- Develop “taste” and judgement alongside AI capabilities
The tone is highly tactical and internet-native. Rather than academic AI analysis, the newsletter is oriented around execution speed, experimentation, and audience growth. Ruben also heavily emphasises learning by doing instead of passively consuming AI news or hype.
He describes his background as starting as a ghostwriter managing freelancers and gradually systematising how he searched for, structured, and designed content. That systems-thinking approach now underpins the newsletter’s philosophy.