Our aim on this project was to upgrade the look, feel and performance of the website while increasing conversion rates (Course Guide downloads) employing a mobile-first philosophy. Open Colleges maintains an intricate network of online marketing resources where the main website is just a piece of the puzzle.
UX/UI design lead
The team at OC had a very much data driven approach to decision making and refinement of the customer's experience. A 'Test & Learn' culture helped discover a great deal of new approaches to driving not only leads but higher qualified leads per subject area. Some ideas that were prioritised for the redesign were:
Google Analytics / Optimizely / Crazy Egg / Fullstory